Special K cereal has a new ad out called “Shhhhut Down Fat Talk." Watch the soon to be viral video and story:
Says the YouTube description:
"From "joking" about cankles to destructive self-deprecation, fat talk has become part of ordinary conversation, spoken without a second thought.
We believe that fat talk is a barrier to managing our weight and, when 93% of women are doing it, we're all further from reaching our goals.
We've proven a positive approach is the key to weight management success. So we showed women what fat talk really sounds like. Let's join together to silence negativity and shout for positivity."
Special K cereal noticed how often women complain about their bodies on social media.
And they decided they wanted to address what they called “fat talk.”
The ad is part of a larger campaign by Special K being led by Tyra Banks, aimed at fighting fat talk on a massive level. They’re asking women to submit empowering selfies to the hashtag.
In the article, Tyra says:
"I don't believe in diets," the supermodel told Us, alluding to juice cleanses and that "liquid s--t," which she has dubbed the "Class Reunion diet." Detoxing might work for a red carpet or a wedding, she explained, "but the minute you bite one piece of real food, you're going to gain [the weight] right back."
Read more of that article here.
What do you think of the campaign?
Follow it all on social media:
Shhhhut down fat talk at Facebook.com/SpecialKUS
Join the conversation at: #FightFatTalk
Follow them on Twitter at: https://twitter.com/SpecialKUS
Follow it all on social media:
Shhhhut down fat talk at Facebook.com/SpecialKUS
Join the conversation at: #FightFatTalk
Follow them on Twitter at: https://twitter.com/SpecialKUS
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