Special K: 'Shhhhut Down Fat Talk' - Clothing Store With Mean Comments Women Make About Their Own Bodies

Special K cereal has a new ad out called “Shhhhut Down Fat Talk." Watch the soon to be viral video and story:

Says the YouTube description:

"From "joking" about cankles to destructive self-deprecation, fat talk has become part of ordinary conversation, spoken without a second thought. 

We believe that fat talk is a barrier to managing our weight and, when 93% of women are doing it, we're all further from reaching our goals. 

We've proven a positive approach is the key to weight management success. So we showed women what fat talk really sounds like. Let's join together to silence negativity and shout for positivity."

Special K cereal noticed how often women complain about their bodies on social media.





And they decided they wanted to address what they called “fat talk.”


The ad is part of a larger campaign by Special K being led by Tyra Banks, aimed at fighting fat talk on a massive level. They’re asking women to submit empowering selfies to the hashtag.
In the article, Tyra says:

"I don't believe in diets," the supermodel told Us, alluding to juice cleanses and that "liquid s--t," which she has dubbed the "Class Reunion diet." Detoxing might work for a red carpet or a wedding, she explained, "but the minute you bite one piece of real food, you're going to gain [the weight] right back."


Read more of that article here.

What do you think of the campaign?

Follow it all on social media:

Shhhhut down fat talk at Facebook.com/SpecialKUS
Join the conversation at: #FightFatTalk
Follow them on Twitter at: https://twitter.com/SpecialKUS